I created my first grow-it-yourself product after my father lost his battle with diabetes. This bittersweet moment set me on a personal journey into food with a vision to set the healthy homegrown standard in the United States. Over the years I led a team of 22 designers, engineers, videographers, and storytellers to build the world’s first service for growing the freshest safest and most delicious salads at home.
A personal journey into healthy food.
A vision to set the healthy homegrown standard in the United States.
A model to launch the world's first Salad-as-a-Service.
A porch-to-table website designed to generate recurring revenue.
And a reservation site that generated over $1M in pre-orders at 15% conversion rate on the homepage.
Jaimee Erickson Lead Project Engineer Ed Martin Lead Product Designer Michael Sayre Art Director Purva Juvekar Product Design Associate I Alicia Seta Product Design Associate I Donald Johns Head of Design Stefan Mag Mechanical Engineer Chad Erbe Head of Product Colin Karpfinger Punch Through Design Matt Rengo Punch Through Design David Wagonfeld Partner, Tandem Capital