Brand Identity & Product Design
UrbnEarth Identity
I created my first grow-it-yourself product after my father lost his battle with diabetes. This bittersweet moment set me on a personal journey into food with a vision to set the healthy homegrown standard in the United States. Over the years I led a team of 22 designers, engineers, videographers, and storytellers to build the world’s first service for growing the freshest safest and most delicious salads at home.
A personal journey into healthy food.
A vision to set the healthy homegrown standard in the United States.
A model to launch the world’s first Salad-as-a-Service.
A porch-to-table website designed to generate recurring revenue.
And a reservation site that generated over $1M in pre-orders at 15% conversion rate on the homepage.
Credits
Jaimee Erickson
Lead Project Engineer
Ed Martin
Lead Product Designer
Michael Sayre
Art Director
Purva Juvekar
Product Design Associate I
Alicia Seta
Product Design Associate I
Donald Johns
Head of Design
Stefan Mag
Mechanical Engineer
Chad Erbe
Head of Product
Colin Karpfinger
Punch Through Design
Matt Rengo
Punch Through Design
David Wagonfeld
Partner, Tandem Capital
Next Project
Mynd for Residents Platform