A different breed of design.
A model to create better experiences.
I carry deep knowledge of the psychology behind consumer behavior and brands, anything from Freud to Bernays, and use that in designing axioms and procedural models inside products both digital and physical.
What makes a good project?
You must be working against a deadline.
You should have expertise in the field where the client work is.
Your stakeholders don't just care about deliverables, they care about the strategy that helps them meet their goals.
You must position yourself and be seen as an investment.
You should be thinking about how you can help the company or project achieve growth.
Saying "no" more than saying "yes" will help you find better, more profitable projects.
Management philosophy.
I get involved at the early stage and help define a strong foundation. I work in sprint-and-share cycles. Designers I've led have gone on to Google and Apple.
I believe in the creative process and flow-state. I encourage activating and replicating this state on-demand.
I lead by creating a shared vision versus delegating. As Antoine de Saint-Exupéry once wrote, “If you want to build a ship, don't drum up the men to gather wood, divide the work, and give orders. Instead, teach them to yearn for the vast and endless sea.”
I unlock human creativity by arming people with actionable information. Managing expectations, not dictating direction.
I encourage concrete, documented goals. Storms on the journey are lessons and learning.
Personality diversity on teams matters. Different archetypes challenge, support, and complement.
“Asking for feedback without providing context is not asking for feedback at all.”
The process.
Every sprint starts with a creative brief: goals, background, positioning, competition, insights, key dates, and stakeholders.
The familiar steps follow: research, sketching, digitizing, presenting, and refining. No two clients are the same.
Design investment.
I'm a full-stack designer and songwriter. I specialize in brand and product design. I help companies in consumer, conservation, and enterprise technology.
“I do not have a title, and I do not have a set rate. I am different, unique. I lead with passion and drive with innovation. I am a catalyst.”
Project rates typically start around or above $25,000 USD.
CONTACT ME
“Art holds a message. Good design solves complex problems and makes living simpler.”
— Philip-Michael Weiner