Sana Health Digital Redesign

I received a text one day from a Virgin Unite Constellation member about a life-saving product that could affect anyone who has experienced chronic pain. The catch — the positioning was misaligned publicly in the sleep assistance space and their seed raise was underway and treading water. After a life threatening car accident in 1992 that left him paralyzed from the waist down along with chronic nerve damage, inventor Richard Hanbury, designed a technology to cure his own pain and insomnia. Over a 24-year period the technology had retrofitted for sleep by the Virgin Challenger balloon flight, the SAS, U.S. Air Force and first Solar Impulse flight around the globe.

This provided a unique challenge: How do we re-position and re-design a product that has been launched publicly, with existing investors and a current FDA trial path.