I help companies who want to earn more, save more, raise more, and be different using the most cost-effective mediums.

Award-winning company builder, artist, and creative director. I've spent the last two decades growing my craft as a songwriter and lead guitarist, first in the garage, now on stages and in studios around the world as Love Alchemy. In 2025, our debut song “Lighten That Load” was featured by NPR's Tiny Desk.

I started my first company in 2007. Since then, I've led teams of designers and engineers, and collaborated with companies worldwide to grow their business through behavior-changing, meaningful, and enduring design. My ventures have reached profitability, raised over $260M+, and been featured in Forbes, The New York Times, NPR, and The Washington Post.

I see the world through the lens of an artist. Every brand I build, every product I design, every company I help grow starts with the same question: what story are we telling? Whether it's a pitch deck, a product, or a song, I believe the best work comes from the same place. Honesty, craft, and the courage to do something that hasn't been done before.

In 2008, I lost my father to diabetes, which set me on a path toward building things that matter. That loss led to UrbnEarth, then to designing initiatives for Virgin, Virgin Galactic, and Richard Branson's personal projects, and eventually to founding Recapture Carbon, where we pioneered the first systems-designed approach to atmospheric CO2 removal.

I've been nominated for the Earthshot Prize in 2022 and 2024. In 2025, I was awarded the Yale University International Society of Tropical Foresters Innovation Prize, and Best Hardware Innovation of the Year amongst 3,000 immigrant founders in the UK for LabReady.

I balance building companies with making music, mentoring junior designers, and angel investing. Currently based in Brighton, on the south coast of England, collaborating on music with Mikey Rowe and working remotely with teams around the world.