100% Human Work is an initiative led by Richard Branson, Virgin Unite and The B Team. Piggybacking off Richard's influence and leadership. I was the first art director involved so I was able to set the tone for the brand and growth design strategy. We used Virgin as the first case test study by implementing mandatory holiday time and unlimited leave with a focus on objective not time quota.
Defining these activities and positioning early allowed other people on the team to take action and start building the network while the “enable materials were being design.” It also gave us an idea of where we should focus the design efforts. The initial hypothesis was to build and online community and a platform. We agreed that it would be an uphill battle to get executives at place like Goldman to bring change back to their companies from an app.
The 100% Human At Work logo characterizes the five key aspects of being a 100% Human organization: equality, respect, growth, belonging and purpose.
How do we get businesses to move away from maximizing profits and profitability to focus on how we can help people achieve their highest potential – which naturally grows the bottom line.
We built a gathering model whereby during the gathering you will be asking those that attend to commit to running experiments in their own organisations and sharing these with the network.
By 2020, 100% Human at Work aims to catalyze one million businesses to change the way they work for the better and to help people thrive and realize their full potential.
Outside of the identity, I designed concepts for the types of “products or reports that would drive the flywheel.”
The initiative now has over 300 global companies signed on from Salesforce to Starbucks and beyond.