Brand Identity & Product Design
Perch Baby Experience
Perch, originally named, Sensies, is brainchild of legendary product manager Hamid Salehi (Google Wallet, Broadcom). Hamid founded the company with a simple mission: to make parenting easier. The Perch Baby app works in tandem with a smart baby monitor that check vitals and lets parents know when their diapers need a changin’. Alongside renaming the company we designed a custom pre-order website and extensive guidelines for implementation of the brand into the product design.
Perch was originally named Sensies, but the name didn’t quite work for mom’s to be...so we changed it.
Alongside renaming the company we designed a custom pre-order website and extensive guidelines for implementation of the brand into the product design.
Credits
Donald Johns
Head of Design, Tandem Capital
Mika Nenonen
Lead Product Designer
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