Perch Baby Experience
Perch, originally named, Sensies, is brainchild of legendary product manager Hamid Salehi (Google Wallet, Broadcom). Hamid founded the company with a simple mission: to make parenting easier. The Perch Baby app works in tandem with a smart baby monitor that check vitals and lets parents know when their diapers need a changin'. Alongside renaming the company we designed a custom pre-order website and extensive guidelines for implementation of the brand into the product design.