Phil Weiner
Studio | Oakland
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UrbnEarth Identity

I created my first grow-it-yourself product after my father lost his battle with diabetes. This bittersweet moment set me on a personal journey into food with a vision to set the healthy homegrown standard in the United States. Over the years I led a team of 22 designers, engineers, videographers, and storytellers to build the world’s first service for growing the freshest safest and most delicious salads at home.

A personal journey into healthy food.

A personal journey into healthy food.

A vision to set the healthy homegrown standard in the United States.

A vision to set the healthy homegrown standard in the United States.

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A model to launch the world's first Salad-as-a-Service.

A model to launch the world's first Salad-as-a-Service.

A porch-to-table website designed to generate recurring revenue.

A porch-to-table website designed to generate recurring revenue.

And a reservation site that generated over $1M in pre-orders at 15% conversion rate on the homepage.

And a reservation site that generated over $1M in pre-orders at 15% conversion rate on the homepage.

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