Phil Weiner
Studio | Oakland

Process

A different breed of design.

A model to create better experiences.

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I carry deep knowledge of the psychology behind consumer behavior and brands, anything from Freud to Bernays, and use that in designing axions and procedural models inside products both digital and physical.

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What makes a good project?

D = Deadline, you must be working against a deadline.

E = Expertise – you should expertise in the field where the client work is.

S = Strategy – your stakeholders don’t just care about deliverables, they care about the strategy that helps them meet their goals.

I = Investment, you must position yourself and be seen as an investment.

G = Growth – you should be thinking about how you can help the company or project achieve growth.

N = No – saying no more than saying yes will help you find better more profitable projects. You can’t solve everyones problems and you shouldn’t.

 

Management philosophy.


I like to get involved in projects at an early stage and help strategically define the foundation. I have found that to build true design evangelism in a company, you need to work on a cycle of sprint and share. Designers I have led with have gone on to start their own companies and work for culture-defining design orgs at Google and Apple.

 
 

The process.


Every creative sprint starts with a creative brief. It outlines to the team member involved our goals, background on the company, the positioning, competition, insights, key dates and stakeholders involved.

There are familiar steps such as researching your business and competitors, sketching and developing ideas, digitizing, presenting, refining. But no two clients are the same, so nothing’s set in stone. What’s most important is my curiosity for your business, and genuine happiness when I can help you create the success you’re aiming for.

 
 

Design investment.


I am a full-stack designer who specializes in brand and product design, helping companies in consumer, conservation and enterprise technology position, launch and scale new brands and products with meaning and purpose. That means helping them find their voice, tell their story, and create exponential impact using design.

Two important things to know: I do not have a title, and I do not have a set rate. I am different, unique. I lead with passion and drive with innovation. I am a catalyst.

Project rates typically start around or above $25,000 USD.

 

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Art holds a message. Good design solves complex problems and makes living simpler.
— Phil Weiner