The UrbnEarth Planter is the world's first at-home system for growing organic salads. The double entendre of the name suggests that a natural lifestyle, peace of mind, and sustainable living are within reach, even in the urbanest of areas. The setup is seamless like pulling a cap off a pen. The packaging - reminded you why you're alive. The product itself beautiful, elegant, minimalist and reminiscent of a bowl of fresh greens. The experience is automatic and intelligent. From logo to product, the brand represents innovative ways to help people live better and eat better and raise healthy kids.